Commercial photography is photography intended for commercial use, such as advertisements and product placement. It is also used in company brochures and leaflets, food menus and other applications where images are intended to enhance text. The main idea behind commercial photography is to promote or sell a product, service or company.
The market can be very bankable for commercial photographers, the field being so broad and accommodating to both conventional and alternative photographs. Here are a few of the most popular applications of commercial photography today:
Commercial photographs of product lines or individual products focus on the product’s design or on its outstanding features, revealing details and giving an overall feel of it.
A business may also use commercial photography to sell itself, or specific areas of its work. There is, however, a huge difference between commercial photography, which is usually done in an isolated environment or a studio, and industrial photography, which usually happens on site. Commercial photography pros do not usually accept industrial photography assignments. Building or architectural photography is a popular method of promoting a business, which is presented as a product.
Food Photography for Business
Food photography is often intended to enhance restaurant or cafe menus or for culinary sections of publications. Photographers who are knowledgeable in nature or skilled at taking still-life shots are perfect for food photography. Pictures are taken either to highlight the food or create feels for a venue. Because restaurant or cafe food shoots are done in the venue itself, a photographer will have to be ready with portable backgrounds and lighting.
Fashion photography is probably the most popular type of commercial photography. Such pictures can be seen almost everywhere, from the TV to fashion magazines to billboards and more. There are many styles and techniques involved in commercial fashion photography. For example, catalogue photographs are usually heavy on the details of a garment, while editorial shots show the item in more unexpected and sometimes dramatic ways.
Since the nineteenth century, portrait photography has been one of the most profitable fields of the industry. There seems to be this unique dynamic behind portrait photographers and how they bring the best of lighting to their human subjects, whether solo or in groups. Portrait photography is so in demand that there are almost countless outlets providing this service.
If you’re looking for a commercial photographer, whatever your purpose may be, the best thing you can do is run up a background check of each prospect you find. How many years have they been in business? Good photography requires experience – lots of it – so don’t compromise on that. Definitely, you need to check out their portfolios. Lastly, try to have a short chat with them on the phone about what you want. This is a great way to tell if you have chemistry together. You don’t want a photographer you don’t like because it could affect the final outcome of the photos.